The two leading causes of death in the developed world, myocardial infarction and stroke, are both a direct consequence of atherosclerosis. Increased arterial stiffness is associated with an increased risk of cardiovascular events. Most non-invasive methods to assess large arteries are ultrasound based such as Doppler Velocity Measurement, Echography and High-resolution Echotracking. These methods are sophisticated, costly and reserved for a few clinical research labs. MicroImpulse has over the past years developed a new approach to measure PWV.
This technology can also be used to monitor heart rate. Heart rate monitors have become an almost ubiquitous tool in fitness training, allowing athletes to ensure they're operating in the right BPM range to maximize the effectiveness of their cardio training or weight loss programs. The chest-strap used to take heart rate readings isn't universally popular though, as many find it uncomfortable and annoying. MicroImpulse is developing a solution that will be no bigger than a traditional watch.